Apple Beware: Amazon Music Store
Posted by Ammon Beckstrom on 04/11/08 in Apple, Audio, Featured, Music
Many of us are dependent on Amazon for everything from books and video games to batteries and toilet paper. Nearly six months ago the online shopping behemoth launched their MP3 store amidst hopes of topping Apple in the music download arena. Besting Apple may prove an uphill battle, however. In the months following the Amazon MP3 store launch, iTunes became the number 1 music retailer in the US.
Despite iTunes’ big lead, Amazon still has a lot going for it. If you haven’t yet made a purchase via the Amazon MP3 store here is what you’ve been missing out on: Amazon sells high quality, non-DRM MP3 downloads for less than a buck each.
MP3 files purchased from Amazon are all encoded at a higher rate (256 kbps) than songs bought from the iTunes Music Store (typically 128 kbps). There is no DRM on songs purchased via Amazon. Unlike the protected AAC files you buy from iTunes, Amazon MP3’s can be played on an unlimited number of iPods, Macs and Windows machines as well as any cellphone, Linux machine, or any other device that supports MP3 playback. No DRM also means that you can burn your music on as many mix tapes as you want however many times as you want.

Amazon sells most downloads for $0.99 each, however they promise that the top 100 songs will sell for $0.89. You can usually save big buy purchasing a full album rather than buying per track. For example, downloading all 24 tracks from the Led Zeppelin compilation Mothership (yes, this is a shameless plug for an album that rocks so hard it could make your ears bleed!) individually would cost $23.76. Purchasing the full album, however, costs $12.99, or about $0.54 per song!

The Amazon MP3 store consists of two parts: a web app and a dedicated downloader. The downloader has improved since I first tried it out late last year. In addition to being able to monitor your download queue, you can pause or resume downloads, open downloaded tracks in the Finder, and clear completed downloads. Additionally, purchased songs are now added directly into iTunes, eliminating the tedious task of manually importing them into iTunes. The downloader is free and you will be prompted to download it the first time you make a purchase.
In order to download music from Amazon on your Mac you need four things:
Internet access (duh)
An Amazon account (double-duh)
The Amazon MP3 Downloader application
Mac OS X (10.4 and up)
In summary, Amazon sells music downloads that sound better, can be played on more devices, and are generally cheaper than tracks purchased via iTunes. Will it be replacing iTunes any time soon? Definitely not within the next few months. Fans of desktop apps may be a little loathe to switch to a web app no matter how good the product is. Also, the selection on iTunes is still a tiny bit better. Apple has done a fantastic job of training my brain to think that when I want music for my iPod I have to use iTunes. However, the DRM-free aspect of Amazon’s Music Store, coupled with their superior bit rate and pricing, makes it too good to pass up. Now, when I want music, I go to Amazon first. If (and only if) I can’t find what I’m looking for there, I go to iTunes.
Now, let’s hear from our readers. Are you using the Amazon Music Store already? What would it take to switch from iTunes to Amazon? Sound off in the comments below and let the world know what you love and/or hate about Amazon’s foray into the world of digital music distribution.
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