Interview: Andy Kim of Potion Factory

Earlier this month Potion Factory released a public preview of The Hit List, the third GTD (Getting Things Done) app to hit the Mac arena. Since its release, The Hit List has seen a lot of comparison to the already established Omnifocus and Things apps but some users already have switched (see our preview of The Hit List, review of Omnifocus, and our soon to come review of Things).

How did you get started programming for Macs and how did Potion Factory come about?

After working as a programmer for a long time, I started Potion Factory almost 4 years ago with a friend because we were feeling adventurous with our lives and because we liked the Mac platform so much. We have since gone our separate ways, but I still enjoy this work very much as I get to be both programmer and graphic designer.

What made you develop The Hit List in light of Omni Group’s OmniFocus and Cultured Code’s Things, other GTD apps?

I made The Hit List because I didn’t find any applications that I wanted to use to keep track of my long list of things to do.

The work on The Hit List began before any of those apps you mention became publicly available. It’s funny how people now think that The Hit List is an amalgamation of all the good ideas in those apps, but from my point of view, they feel like my application split into separate pieces.

I didn’t pay too much attention to those apps anyway because I thought that what I was working on was pretty unique.

How does The Hit List differ from OmniFocus and Things and what makes it special?

The Hit List is for you if you don’t like being forced into a specific workflow. I made it fairly generic but it does support many of the GTD concepts. It’s an application that can be as simple or complex as you want it to be, but at the same time, I have tried to make the user interface simple to the point where it’s almost invisible. It’s also opinionated in some areas. One example would be the single key shortcuts and the helpful hint buttons that encourage their use.

When you learn Kendo, they teach you that you must use your sword as an extension of your arm, meaning, that you must be comfortable enough with your tool to the point where it feels like just another part of your body. Similarly, I wanted the user interface in The Hit list to be seamless and efficient enough so that it feels like an extension of your mind. An example of software that has this amazingly invisible UI are video games. With video games, you don’t think about pressing buttons to get something done, most of the times, you just do it. I wanted more of that kind of interaction in my application.

I really enjoy it when people tell me that The Hit List feels just right because of this.

Are there any special features coming in the iPhone app that are not already in the OmniFocus or Things iPhone apps?

I don’t check out competitors’ applications before my own is done so I can’t really answer this one. The reason for this is that I’m trying to make the best product in my own way and I don’t really care what the other companies are doing. Being in the same space, you still tend to end up with similar features, but at least I’ll know that I arrived at those answers on my own rather than being influenced.

When can we expect to see the iPhone app?

When it’s done.

How do you justify the price of The Hit List (or any app) and will there be a “switcher” discount?

If you’re serious about your productivity, I think you can justify it. This is the type of application that can get you promotions at work and better grades at school. It certainly has made me a more productive person. With that in mind, when you compare the price to that of a concert ticket or a video game, I don’t think that it’s too out there. Also, I’d like to think that the love I have poured into this application is worth something.

I don’t know about a switcher discount yet, but even if I did offer it, I can’t imagine it being anything more than the current $20 discount on the pre-order sales.

How do you combat software piracy?

I don’t really try too hard on that front. I think there are enough decent people in this world especially in the Mac community who will contribute to the development of a good product by paying for it. I’d rather spend my limited time helping those people rather than spend it on trying to keep out the people who won’t or can’t pay for it anyway.

How do you personally use The Hit List?

I have separate lists for my products into which I brainstorm ideas and file bugs. These tend to get quite large, so then I go through the long list and set priorities on each item. Then I decide on what to work on each day and file it into the Today list. Using the outline features, I always break things down to actionable items that take no more than 30 minutes to complete. This keeps me focused and productive throughout the day as completing each little task is quite satisfying. Putting things in contexts helps a lot as well. For example, the one I use often is @photoshop.

When it’s time to actually do the work, I’ll switch into card view and focus on just that task. I just charge through those cards without second guessing what I should be doing.

At the end of the day, I review what I did and archive the completed tasks.

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