http://macapper.com/2009/06/02/editorial-what-does-apple-have-up-its-sleeve-for-e3/ Mac Apps, Reviews, Previews, Interviews, and Giveaways. Fri, 20 Nov 2009 15:57:29 -0800 http://wordpress.org/?v=2.8.5 hourly 1 http://macapper.com/2009/06/02/editorial-what-does-apple-have-up-its-sleeve-for-e3/comment-page-1/#comment-155198 Jamie Diamond Tue, 02 Jun 2009 17:23:32 +0000 http://macapper.com/?p=8398#comment-155198 Interesting take Jim. However, keep these things in mind. 1. Apple is a hardware company. They have no intention on really competing in the game market...yet anyway. If they were doing anything at E3, especially something like jumping into the market like this, they would have held an announcement with invites and all. 2. Apple already has an event pipeline. WWDC is next week, and an iPhone event and launch is probable later in the month or July. Apple already has a lot of coals burning, and making an announcement at E3 would add unneeded complexity to their schedule. Remember, Apple doesn't care about the competition in gaming, in the same way that Nintendo doesn't, because they're carving out their own market, and conquering it. They don't have to worry about whatever Sony has going on because their competition isn't Sony...it's Palm and RIM. The iPhone is a phone above all else. Apple may at some point seriously jump into the gaming ring, but right now, it's a pleasant addition to the platform in their view, not a major business. Interesting take Jim. However, keep these things in mind.
1. Apple is a hardware company. They have no intention on really competing in the game market…yet anyway. If they were doing anything at E3, especially something like jumping into the market like this, they would have held an announcement with invites and all.
2. Apple already has an event pipeline. WWDC is next week, and an iPhone event and launch is probable later in the month or July. Apple already has a lot of coals burning, and making an announcement at E3 would add unneeded complexity to their schedule.
Remember, Apple doesn’t care about the competition in gaming, in the same way that Nintendo doesn’t, because they’re carving out their own market, and conquering it. They don’t have to worry about whatever Sony has going on because their competition isn’t Sony…it’s Palm and RIM. The iPhone is a phone above all else. Apple may at some point seriously jump into the gaming ring, but right now, it’s a pleasant addition to the platform in their view, not a major business.

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