Penguin Books Shows the Possibilities on the iPad

Penguin Books CEO John Makinson gave a glimpse into the future of what the possibilities are on the iPad, showcasing a number of ideas for highly interactive content in eBooks. John displays number of content from children’s readings to medical textbooks to highly interactive star constellations maps, which by the way is some intuitive and fun stuff. He demonstrates how children can interact with their readings on the iPad by performing certain functions that enable the story to progress such as changing the picture in story by shaking the iPad, pinching and swiping gestures to interact with certain aspects of the content provided, even allowing the user to color the image of the story how they imagine it. Scaling from children’s books to medical possibilities of the iPad, he shows how medical users can utilize the technology and be provided functions that a textbook can’t give. Some of the demos included a user tapping on a picture of the human heart to get an animated 3D model of a heart’s function and tapping and pinching to zoom in to a diagram to get finer details on a specific aspect of the image. Moving on to traveling books, John showcased a travel map application that give users facts about an area such as historical sites, events, fun places to visit and sending a postcard to a relative or friend. The star constellation application that was shown to viewers enables users to get highly interactive information about the various arrangements of stars in space, showing a feature, that he did not forget to mention that it was still “under development”, where the end-user can hold the iPad towards the sky getting highly detailed information about constellations. Someone in the audience was nice enough to record the proceeding and submit to YouTube (thanks for YouTube, Google), and I have posted it below for you viewing pleasure. You’re welcome.

Penguin Shows iPad Possibilities

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