H.264 Free for All

Wait! No need to reach for that wallet developers! MPEG LA has spoken. H.264 will be royalty-free for you to use to give your video content on the Web that thumbs-up, hi-def look that can be played on Mac, PCs, iPads, iPhone and iPod alike. They announced today that the standard will stay free for the entire life of the user license. So, those of you worrying that you might have spend some greenbacks a couple years from now to use it, it is officially a negative.

MPEG LA announced today that its AVC Patent Portfolio License will continue not to charge royalties for Internet Video that is free to end users (known as “Internet Broadcast AVC Video”) during the entire life of this License. MPEG LA previously announced it would not charge royalties for such video through December 31, 2015, and today’s announcement makes clear that royalties will continue not to be charged for such video beyond that time.

H.264 has been widely embraced from small development groups to major tech sector player, such as NetFlix, Vimeo, and, of course, Microsoft, Google and Apple. With this announcement, H.264 is bound to be they standard used to provide video for HTML5, which is, again, strongly invested and supported by Apple and Google. Google announced its own video web standard, WebM, to be a royalty-free alternative to H.264. However, many people raised eyebrows on wether Google could indeed provide that. Then the standard didnt exactly hit a high note with everyone. Nevertheless, H.264 isnt gonna cost you guys anything to use, and people love free stuff!

Comments

7 Responses to “H.264 Free for All”

  1. Evan Wired on August 30th, 2010 3:00 pm

    You might want to go back and look at the later evaluation of this news. While H.264 is free for end consumers of videos that use the codec, if you want to create a tool for encoding the video, you’re still liable for whatever licensing costs are put in place. This was a non-win PR move by the patent holders.

  2. Jow Blow on August 30th, 2010 6:10 pm

    @Evan: damn brother, you caught MPEG red handed. LOL

  3. MacKeeper_Fan_Modua on August 31st, 2010 1:25 pm

    Mozilla doesn’t “sell” their browser – so I’m not sure that a royalty paid on “units sold” would apply to them.

    Also, that didn’t seem to be Mozilla’s objection anyway – so they very well may continue to object to h.264 on philosophical grounds.

  4. Traffic Anatchy on September 7th, 2010 3:52 pm

    I’ll put this news on my blog.

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    Thank you.I hope I can improve through learning this respect. But overall, it’s very nice. Thank you for your share!

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